The Arab Advisors Group has released the results of a survey showing that e-commerce has achieved noteworthy popularity in the Kingdom of Saudi Arabia.
The survey showed that 48.36% of internet users in the Kingdom had purchased products online or using their mobile phones in the last twelve months. That represents more than 3.5 million e-commerce customers, or 14.26% of the Kingdom’s total population.
The Arab Advisors Group has estimated that these transactions totalled $3.28 billion, and says the survey yields a confidence level of 99% with a 2% margin of error.
